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brand identity

'The StoryKnitters' is a production house that shoots a large amount of theatre and music videos. I was approached to create their logo identity which was to marry the ideas of film and video production while having a more old-world esoteric feel to it.

We created multiple logo drafts, some purely typographical, and some with visual elements before we locked on the final design. The final logo is a take on the mandala design wherein I've created a perfectly symmetrical logo using the box and film reel. It has a certain character to it and can be rotated, flipped to look the same each way. The idea was to show how the stories they make have layers and can go on and on, like a mandala but in a film.

logo drafts

final logo applications

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